Wales Rugby League and My Club Betting have announced an exciting new partnership that will help underpin the development of the sport from grassroots to elite level all the way through to the 2017 Rugby League World Cup. A record-breaking six-figure sponsorship deal has been agreed that will see My Club Betting become the principal sponsor of the Wales national team, while community and professional level clubs throughout the country will also benefit.

As part of the deal, a new Wales Rugby League betting website will be set up. Twenty per cent of revenues generated by the site will be invested back into the sport. Rugby League clubs throughout Wales will be able to set up their own websites to create revenue streams and Wales Rugby League will also benefit every time a bet is placed.

The clubs will also receive kit and equipment for every user that signs up to place a bet. With My Club Betting, clubs in any sport at any level can start making money in minutes through their own personalised betting website.

Chairman of Wales Rugby League, Brian Juliff, said: “This truly is an fantastic opportunity for Wales Rugby League to generate income through an extremely innovative and exciting model. The deal will take us right through into the 2017 World Cup and I am delighted that My Club Betting will be a major part of that journey as principal sponsors of Wales Rugby League.”

My Club Betting Managing Director, Neil Riches, said: “We are delighted to be able to support Wales Rugby League at such an exciting time for the sport. There is already a thriving scene at grassroots and semi-professional level, but we also recognise the massive untapped potential for Rugby League in Wales, on and off the field. My dream is to see Wales get through to the final of the 2017 World Cup, and for us to play our part in achieving this, but it’s exciting to be able to play a role in driving the sport forward at every level.”