George Borg LTD signed an agreement for the main sponsorship of the Malta Rugby League (MRL). The partnership with George Borg LTD's Unilever-owned Dove Men+Care will see the brand feature prominently throughout the Maltese rugby scene as it transcends in providing a show of financial support for rugby league on the Maltese Islands. Dove Men+Care Brand Manager Antonella Mizzi said; "As a brand which combines powerful technology and care, Dove Men+Care makes a natural partner for rugby and the MRL sponsorship serves as a commencing to affirming our commitment to the development of the sport."

Dove Men+Care branding will appear across the Malta national team kit and Malta vice-captain Clifford Debattista welcomed the announcement to an audience of over 100 at the Balzan Football Club. The Gozitan rugby league player that was named 2011 MRL Player of the Year said; "I'm delighted at today's announcement for the Malta Rugby League to boast relations with a renowned Unilever brand such as Dove Men+Care. We've achieved a lot of firsts on the islands on the field and being recognised off the field is a credit to all the industrious work going on behind the scenes".

Dove Men+Care delivers superior care for total skin comfort across both the shower and deodorant categories. It extends the Dove brand promise across the male shower and deodorant categories, consistently showing the difference comfortable skin can make: functionally and emotionally. Dove Men+Care will adorn the off-field kit and the Malta Knights national team shirt that is available for purchase in outlets across Malta and Gozo. Malta host Denmark in June before the away leg in September.